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postheadericon NetEnt joins World Lottery Association as associate member

Becoming associate member of WLA is a significant step for us as we grow presence further in this important market segment” says NetEnt chief.

In early March 2016, NetEnt, one of the world’s biggest and most acclaimed virtual gambling content developers, joined World Lottery Association, or WLA, a foundation advocating the interests of companies running government-approved lottery raffles globally.

The Sweden-based NetEnt AB is known to have offered high-end multimedia casino gaming products to the top brands of the worldwide gambling industry since the moment it was established two decades ago. All this time, the company now employing over 700 specialists in several parts of the world, including the US, has been providing virtual casinos with games and solutions powered by the most advanced technologies.

As informed by Norskenyheter.com, NetEnt, whose services have been used by the area’s most acclaimed lottery providers like DanskeSpil and Lottomotica, have become an associate member of WLA. The Swedish company’s new status could be of great importance for their further market expansion, as NetEnt is more than likely to start offering their products and solutions to other WLA members now.

Aside from standing upon the rights of government-run lottery providers and gambling-related companies from over eighty states, WLA also represents a variety of associate members involved in the development of gaming content. The Association has not been created to solely enable its members to pursue their business goals more efficiently, as membership in WLA also presupposes conformity to the principles of responsible gambling and social responsibility overall.

As explained by NetEnt’s chief Per Eriksson, with virtual gambling being “about entertainment and excitement”, the company’s “WLA associate membership is an important quality stamp [as they] are committed to safe and responsible gaming”. Eriksson describes the Swedish gambling giant’s current strategy as the “[expansion] on regulated markets”, while “becoming associate members of WLA is a significant step for [NetEnt as they grow their] presence further in this important market segment”.

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